Eat More. Be More.

Why Do We Do This To Ourselves?

Most of us reach the point where we wonder why we do what we do. Why do we spend so much of our limited free time and energy exercising? It’s time away from our families and tending to the numerous responsibilities of daily life. Reebok is about to launch a new initiative that aims to help us answer these questions.


There was an article recently in Boxlife Magazine titled “9 Odd Things That Happen When You Start Crossfit“. Everyone of them is true, but I particularly like the first one: Your fitness goals will change.

My original goals were almost all centered around weight loss. This is why I started working out. I wanted to look better, feel better, and not have to shop at the big and tall store. I was tired of hanging over the seat in the airplane and being winded from going up stairs. Exercise was a means to an end.

I recently wrote out all of my fitness goals for 2015. When I was done, I realized not a single one had anything to do with my weight. They were all about improving my fitness and simply being better. At everything. My improvements are measured by how much more I am able to do more than I could before.

Flickr Image by deveion acker

Flickr Image by deveion acker

Be More Human

Reebok will also be promoting the #bemorehuman hashtag on social media. While I lost a significant amount of weight last year, I have also become a better human, not just a better athlete, which is what Reebok’s new campaign is about. My fitness improvements have seeped into other parts of my life. I still have a long way to go, but the path is more defined than ever.

Over the last year I have become more confident, more productive at work, and more focused on my goals. I’ve learned to push past self-imposed limitations and realized the only way to know my limits are to push up against them. And then push farther as I make progress.

As part of the Be More Human campaign, you’ll also see the #breakyourselfie hashtag which aims to destroy the need for posting glamorous, filtered pics of ourselves, and face the reality of who we are. We are all imperfect and flawed, yet we waste tremendous amounts of energy trying to convince people otherwise.

It’s time to break our selfies. To challenge ourselves and the digital soul-stealers affixed to the end of our extended arms to capture less-plastic, more-human expressions of who we really are.

It means capturing you and your life with fewer filters. With visible blemishes. A gnarly scar. No more cropping out the gritty fringe details – because that’s usually where the good stuff lives.

It means no more head-tilting, duck-facing or doe-eyeing. And it means seeing more of your fire, your depth, your failures, your humbleness. It means full recognition that there is no auto-enhance button in life; but rather, that reaching our potential takes work. Agonizing, painstaking, glorious work.

It means capturing something real, honest. Something more. Something human. Something more human.

Stop Trying To Fit In…And You’ll Fit In

So why do you do it? Your reasons are yours. What someone else thinks doesn’t matter. You’ll have friends and coworkers that don’t understand or support you and that’s fine; it not their journey. Do your thing. Follow your path. In the process, you’ll discover a community of like-minded individuals who just want to be more human.

What are a few of your goals for this year?