I am currently reading Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves in preparation for some things I will be doing at work. We are working to harness the power of social media to grow our business. In addition to the book, I have a meeting this week with Shama Kabani, CEO of The Marketing Zen Group, a social media marketing company. I’m looking forward to meeting with someone that really understand how to use social media (and how NOT to use it).
I saw a status on Facebook this morning that is a perfect example of a company thinking “outside the box” to create viral marketing for their new chocolate bar. Nestlé’s genius here is in the low cost to create a buzz and increase brand awareness and recognition. I also appreciate how they seem to avoid taking themselves to seriously and have a little fun with customers.
If you are still with me, here comes the payoff for you:
Call the Nestle Crunch Hotline at 1-800-295-0051. Listen to the brief message until it asks if you want to continue in English or Spanish. Don’t answer. Just wait quietly for about 10 seconds and you will smile. Promise! Keep going a…nd press 4. Listen to the options. Now this is a company that knows how to answer the phone.
